Logo design is a crucial aspect of branding, requiring a delicate balance of simplicity, memorability, and relevance. Effective logos transcend mere visuals, embodying a brand's core values and resonating with its target audience. I carefully consider elements like color psychology, typography, and shape symbolism to craft a visual identity that communicates the desired message. A successful logo is versatile, functioning seamlessly across various platforms and sizes, from small app icons to large billboards. Ultimately, the goal is to create a unique and enduring symbol that fosters brand recognition and builds customer trust.
A small energy comparison service
A logo for a start-up fashion house
The Association of British Neurologists - original coat of arms (which was only available as a scanned image) and a cleaned up, vectorised copy now available for digital application.